« Adobe Systems gains ahead of 4Q report: BusinessWeek | Main | Adobe goes to Mars: Microsoft Watch »

How Publishers Drive Innovation By Pushing For Adobe's Latest Player: MediaPost Publications

"CHRISTMAS (OR TAKE YOUR PICK of any other seasonal holiday) came early this year for rich-media companies and advertising agencies when MySpace, Yahoo and YouTube were among the publishers that pushed user-required Flash 8, enabling penetration rates to reach nearly 90 percent in less than 12 months. But the real surprise was when Adobe Media released the Flash 9 player in July, just a little over a year after the company acquired Macromedia. As users updated their Flash players, they were upgraded to Flash 9, getting two, as opposed to the usual one, versions ahead. This marks the first time Adobe released a plug-in so soon before the development environment was to be released (slated for spring 2007, reportedly) which will lead to significantly higher--and faster-- adoption rates, already at 40 percent."
Read more here.

TrackBack

TrackBack URL for this entry:
https://www.actionscripthero.com/cgi-bin/mt-tb.cgi/743

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)






Inspiration behind that mask...




About

This page contains a single entry from the blog posted on December 12, 2006 10:36 AM.

The previous post in this blog was Adobe Systems gains ahead of 4Q report: BusinessWeek.

The next post in this blog is Adobe goes to Mars: Microsoft Watch.

Many more can be found on the main index page or by looking through the archives.

Powered by
Movable Type 3.33