"At the 3GSM World Congress, Adobe Systems Incorporated (Nasdaq: ADBE) today announced that support for video will be integrated in the next generation of Adobe® Flash Lite™ software, Adobe’s award-winning Flash® Player runtime specifically designed for mobile phones. Flash Lite 3, expected to be available in the first half of 2007, will bring the Adobe Flash Player video format from the desktop to mobile phones and devices, enabling operators, handset manufacturers and developers alike to deliver more compelling and engaging experiences to mobile users.Read more here.
The release will be a landmark addition to Adobe’s family of video technologies that includes Adobe Production Studio for professional video editing, Marcomedia Flash 8 from Adobe for video encoding, and Adobe Flash Media Server for video distribution. Adobe’s Emmy award winning Flash technology is profoundly impacting the way video is distributed over the Internet. Today, television shows like Lost, Desperate Housewives, Grey’s Anatomy and Friday Night Lights are being delivered online through FLV, the leading Adobe Flash Player video format, while the technology also powers the video capabilities of social networking sites such as YouTube and MySpace. "