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Telenor Sweden and Adobe Partner to Deliver Mobile Content Services

"At the 3GSM World Congress, Adobe Systems Incorporated (Nasdaq: ADBE) and Telenor (Nasdaq:TELN) announced a partnership to deliver Adobe FlashCast™ in Sweden. Telenor will conduct the first trial in Europe, joining several operators across the globe now testing FlashCast, a flexible client-server solution that effectively delivers rich and engaging data experiences to mobile phones. Trial users will be able to access specific channels dedicated to weather, news, and entertainment.

Designed to solve many of the limitations of today’s mobile data services, FlashCast impacts the entire mobile ecosystem by expediting and simplifying the delivery of mobile content. It not only enables pioneering, mobile network operators like Telenor to differentiate their brands in the fiercely competitive wireless market, it also helps to establish recurring revenue streams by increasing data adoption and usage. Similarly, it enables content developers and handset manufactures to create and deliver more dynamic applications.

“FlashCast makes it easy for users to discover personalized content, from gathering news and traffic conditions to gambling or booking a round of golf,” said Michael Bergman responsible for New Business at Telenor Sweden. “This is of growing importance to our subscribers as the market for mobile content services continues to intensify.”"

Read more here.

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